10 Steps to search engine placement

Are you happy with your current search engine placement? Are people able to find your site among the millions of sites on the Internet? Does your Web site deliver the amount of traffic you had hoped for? 

A search engine placement survey conducted by the Georgia Institute of Technology shows that about 85-% of people looking for goods or services on the Internet start by using one of the major search engines. If your Web site doesn't have a high search engine placement, those seeking to buy your products will simply not find it.

When someone goes looking for your products in a search engine, will your site come up before or after  your competitor's site? Do people see your site first? That's what search engine placement is all about.

This 10-step tutorial will guide you through all the moves necessary to design a site with search engine placement in mind. Learn the secrets of creating a search engine friendly, high-ranking site:

• Step 1: Find effective high ranking keywords and phrases for your Web site.
• Step 2: Use correctly formatted title and meta tags on all pages.
• Step 3: Optimize your content and design for higher rankings.
• Step 4: Make doorway pages for carefully selected keywords.
• Step 5: Check for spam -- and other common mistakes.
• Step 6: Register a high-ranking, keyword-rich domain.
• Step 7: Discover search engine friendly Web hosting.
• Step 8: Add your URL to the top 10 search engines.
• Step 9: Monitor and improve your site's ranking.
• Step 10: Analyze and understand web log files.

In addition to reading our 10-step tutorial, please feel free to sign up for our free search engine placement course and visit the search engine placement FAQ where you can get your questions on search engine placement answered right away.

Is search engine placement really worthwhile?

Search engine placement, ranking your site at the top of the search results, can be a very time consuming task. Some Webmasters hire search engine placement specialists. Others don't care to spend the time or energy to improve search engine placement at all. Often all the available resources are used in making the site, with little time or commitment left to maintain and promote it properly.

But does it really make sense to waste time and money creating a Web site that few surfers or seekers will ever find? Spending a little time here with our 10-step search engine placement tutorial might be one of the smartest things you ever do.

It's a well known fact: Most sites (including large corporate sites) are not optimized at all -- they're just submitted to the search engines. Do these sites have any chance of a #1 search engine placement? No! But your optimized site does.